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Four Ways To Get A Competitive Advantage

Ways To Get A Competitive Advantage The business world is a challenging one, and having any kind of advantage over your competitors is hugely important. It’s not easy, though, and going about it the wrong way can cause more problems than it solves, and it can cost a lot of money too. Here are some…

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Why Good Writing Skills are Important in Business

why good writing skills are important in business

Writing is one skill that despite every technology that comes our way, is still critically important in every sector of society. Within the world of business, the book is the ether that connects all. Without it, we wouldn’t be able to accurately communicate our ideas, establish timelines or raise capital for our next venture. It…

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Choosing the Right Influencers

choosing the right influencers

One of the most important aspects to influencer marketing is, obviously, choosing the right influencer. Simply having a large following is not enough to justify contacting an influencer, they have to ‘fit’ with your brand. So just how do you find an influencer that ‘fits’? Well, lucky for you, we have several options to help…

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How to automate your email marketing with Sendpulse

When I just took up email marketing, I asked everybody I could about the best email marketing service ever that could be ideal both for beginners and for professional users. You know these typical questions like: Is the interface user-friendly? Is there a free tariff? How much do the pricing plans cost? What beneficial features…

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Differences Between Business Plans and Marketing Plans

differences between business plans and marketing plans

If you are in the business world, you’ve undoubtedly discovered the need to plan. From business plans and strategic plans to marketing plans, running a business is as much about strategizing your next step as it is reacting to the crisis of the day. However, many aren’t entirely clear on the difference between the many…

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What To Do When You’re Losing Customers

what to do

It’s always disheartening the day you realize you’re losing customers, instead of gaining them. Maybe you saw it coming or hoped it’d turn around soon, but never wanted it to actually be your reality. This is when you have to persevere and not give up because of one bad report. There’s obviously one, if not…

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How to create the ultimate PowerPoint presentation

How to create the ultimate PowerPoint presentation

Creating a good PowerPoint should be as simple as walking in a straight line. You lay one slide in front of the other, stick to the narrative and before you know it you’ve reached your destination. And in theory it is that simple. So why do so many PowerPoint presentations suck, or at the very…

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Offline Marketing Techniques You’ve Probably Never Considered

offline marketing

In this digital age, we use the internet for everything, including marketing. However, how many offline marketing techniques have you never considered? Contrary to what you think, marketing offline is neither outdated or ineffective. In fact, with a little creativity and elbow grease, it can be just as effective, if not more so. Better yet,…

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Five Effective Strategies to Increase Blog Traffic

5 effective strategies

As a freelance writer, you’ve dreamed for some time about starting your own blog. Finally, after months of hard work, you launch your very own website and blog. While your friends and family members are flocking to your blog and giving you a lot of positive feedback, you definitely want to boost your number of…

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A winning influencer strategy for small businesses

A winning influencer strategy for small businesses

Influencer marketing is an effective way to get your message out to your customers, in 2016 influencer spending on Instagram alone came in at $570 million, with 48% of US marketers looking to increase their spend and only 4% planning a decrease. Influencers offer instant social proof for your brand – they are already trusted…

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