Evergreen content should be at the basis of every content marketing strategy. Why is that? Because evergreen content gets results: better SEO, more traffic and more leads. In fact, one of the biggest blogs in the digital marketing sphere, Ahrefs, owes much of its...
With every year that passes, marketing in general and content marketing funnels, in particular, are evolving along with technology and the digital world. And it can sometimes feel like nothing is working as it should be – you create all of this amazing content, but...
How do you persuade your target audience to trust your brand? Even more so, how do you persuade them to trust you enough to buy from you? One of the most effective ways to build trust and persuade your audience to buy from you is through persuasion marketing - and by...
Wondering how to create engaging whiteboard animation videos for your business? Video marketing has become a necessity for businesses across industries. We use videos on social media, on our websites and landing pages, on YouTube, on our blogs, in our ads...
Wondering how to set up a highly productive content creation process? Content marketing has consistently proven itself as one of the top-performing marketing practices. Your audience is consuming incredible amounts of content every day – that’s what makes it the...
Lead generation is one of the most important aspects of a business focused on sales. When piecing together your lead generation strategy, it's imperative that marketers are generating quality, productive leads in order to help sales teams do what they do best… Sell....
A truly successful social media account is not one that has hundreds of thousands or millions of followers; it’s one that has an active community of followers that are engaging on a daily basis: answering and asking questions, sharing and retweeting, clicking on...
Content and social media marketing are essential parts of digital marketing nowadays, and images are a big part of both. In this blog post (updated in 2019!), I’ll go through all you need to know to easily find and create your own stunning blog and social media...
How do you stand out online? How do you make your audience stop scrolling and engage with your campaigns? The short answer: By using short videos. If you're yet to get the memo, videos have become huge over recent years. For starters, the human brain processes visuals...
Want to set up Google Analytics goals and aren't sure where to start? If you’re using Google Analytics for your website, then you’ve probably heard of conversion goals. These are personalized stats that you have to set up manually, and will help you see how well your...
