How to’s

How to measure ROI from your content marketing

Are you using content marketing to help promote your business? Just like with any other digital or offline marketing effort, you need to measure the results from your content marketing. Are your expenses justified? Are you getting the results you need and if not, how can they be improved? In this blog post, I’m going…

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Everything you need to know about Omni-Channel marketing

Omni-channel is one of the latest buzzwords to take the marketing world by storm. It’s been around for a while now, but only recently have we really started to see more businesses using it. In this guide to omni-channel marketing, you’ll learn what omni-channel means, how you can use it and see some examples of…

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The complete guide to email marketing

Want to perfect your email marketing campaigns? Are you just starting on building an email list? Whether you’re a complete beginner or simply want some tips on how to get more out of email marketing, read on for the complete guide to email marketing. Click on the links below to jump to a section: Why…

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5 Ways to make your blog posts more shareable

Let’s all bloggers admit it…what we all want when writing a blog post is not just lots of traffic, but also lots and lots of social media shares. But how can you boost your social shares? In this blog post, I’m going to share my top 5 ways of making your blog posts more shareable.…

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How to persuade your visitors to buy, not just visit

Does your website have lots of traffic but not many people actually buying? In this post I’m going to show you how to fix this common problem. Conversion optimisation is one of the most overlooked disciplines in online marketing. Everyone tends to focus on the need to drive traffic to their website but not nearly…

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How to create a Landing Page that really converts

In this post we are going to learn how to create a landing page that really delivers results for your business. Website owners frequently feel that they need more traffic to their website. The truth is that while more traffic is always nice, they probably aren’t making the best possible use of the traffic they…

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How to Increase Website Conversions with On-Site Geotargeting

What is Geotargeting? By determining the geolocation of each visitor (such as country, county/state, city, organisation, IP address, and so on), internet marketers use on-site geotargeting techniques to increase their website’s usability and provide consumers with the best possible online experience. Big brands such as Netflix and Hulu use geotargeting to distribute specific content in…

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15 tactics to get more followers and engagement

A truly successful social media account is not one that has hundreds of thousands of followers; it’s one that has an active community of followers that are engaging on a daily basis: answering and asking questions, sharing and retweeting, clicking on links. In this blog post, I’ll be showing you the top tips and tricks…

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5 Ways to Use Twitter Moments to Drive More Engagement

Twitter Moments is probably the biggest feature rolled out by Twitter for its users in recent years. The feature first came out a year ago, in October 2015 and it is now available to Twitter users, brands and influencers to create their own. In this post, I’ll share my tips for how to create a…

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