Guides
Best online marketing strategies for cash-strapped small businesses
Running a small business can be a terrifying venture; you’re investing so much of your time and money into what you believe in, but how do you share that with the world? How do you reach the right audience, engage them, and ultimately, get them to buy from you? Or, to put it differently, how…
Read MoreHow to launch your very own website or blog
So you want to start a business website. Or maybe a blog – or both, why not. But where do you start? How do you build a safe and secure website that looks great? I actually get this question a lot from people who want to start a business or a blog that they can…
Read MoreThe ultimate guide to video marketing
Video has always been leveraged by businesses one way or another; but now, video – and video marketing – has become a necessity for the modern business. In fact, every time I’m on my social media, it’s becoming clearer and clearer that video content is on its way to taking over most other forms of…
Read MoreHow to Create a Content Marketing Calendar [FREE Template]
![How to Create a Content Marketing Calendar [FREE Template]](https://www.lilachbullock.com/wp-content/uploads/2018/02/How-to-Create-a-Content-Marketing-Calendar-FREE-Template-1024x538.jpg)
Have you started planning your content marketing strategy for the year? With a content marketing calendar, you can start putting together a plan that really works, by posting the right content at the right time. In this blog post, I’m going to show you how to create your own content marketing calendar – and there’s…
Read MoreHow to deal with sales objections [free templates]
![How to deal with sales objections [free templates]](https://www.lilachbullock.com/wp-content/uploads/2017/11/HOW-TO-DEAL-WITH-SALES-objections-free-templates-1024x538.png)
As a business owner or entrepreneur, regardless of the size of your business, you’re likely going to be faced with sales objections on a daily basis. It’s only natural – people generally want to find and get the best possible deal for themselves and they are curious – and reluctant to trust. But, just because…
Read MoreHow to create a webinar that gets bums on seats
Webinars can be an amazing source of leads for businesses. The way they work is quite simple: you offer lots of value and the leads will come to get that value. But, how do you create a winning webinar? How do you make sure that your time is not wasted and you’ll have plenty of…
Read MoreHow to fund your start-up business [the only guide you need]
![How to fund your start-up business [the only guide you need]](https://www.lilachbullock.com/wp-content/uploads/2017/09/How-to-fund-your-start-up-business-the-only-guide-you-need-1024x538.png)
So, you want to start a business – you’ve got the idea, the plan, but, of course, you also need the funds to do so. Where do you get them? How can you fund your start-up business idea successfully, and get it rolling? In this blog post, I’m going to share all the main ways…
Read MoreThe how, what and why you should spy on competitors
How much do you really know about your competitors? Do you know what their strategies are, how well they’re performing, what traffic their website is getting and what people like about them? As a business owner, you need to always stay one step ahead of the competition, and the best way to do that is…
Read MoreHow to create a social media calendar [Free Template]
Social media marketing can be very overwhelming. You have to post new content every day, on some social networks even several times a day, you need to diversify your updates and you also need to be quick to respond to any mentions and comments. But if you organise yourself with a social media calendar, it…
Read MoreHow to write a press release that gets noticed [Free Template]
Anyone can write a press release. It’s the easiest thing in the world; headline, intro, body, soundbite, contact details and – boom – it’s in the bag. Wasn’t that simple? Perhaps, but that’s not the question you should be asking yourself. You should be asking whether that press release you just churned out was any…
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