Everybody knows how important good SEO practices are in ecommerce marketing strategy today. What many people don’t know is how many factors there are that determine the effectiveness of SEO, particularly in e-commerce. Online merchants have a set of...
I am sure every blogger has thought about how to create content that would meet people’s expectations and rank well in Google. This aim seems a bit vague and less achievable. Nevertheless, it doesn’t mean that the bloggers don’t try to kill two birds...
Instagram is one of the biggest social networks in the world and one of the top business marketing tools we have available. It’s popular amongst a younger audience, from 13 years old to 29, but it also has a wide reach among 30-49-year-olds (as many as 40% of...
I’ve said it before and I’ll say it again: getting lots of traffic to your website is great, but if that traffic is leaving your website without taking any action, then it doesn’t really make a real difference to your bottom line. As a business, you...
Even with all the amazing analytics tools available, many businesses and marketers struggle to measure their social media ROI (return on investment). Which metrics matter and which don’t? How do you know you’re on the right track? Essentially, how is your...
Running a small business can be a terrifying venture; you’re investing so much of your time and money into what you believe in, but how do you share that with the world? How do you reach the right audience, engage them, and ultimately, get them to buy from you?...
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