Guides

How to measure ROI from your content marketing

Are you using content marketing to help promote your business? Just like with any other digital or offline marketing effort, you need to measure the results from your content marketing. Are your expenses justified? Are you getting the results you need and if not, how can they be improved? In this blog post, I’m going…

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How to create an editorial calendar

Do you have a blog? Are you using social media to promote your business? If the answer to any of those two questions is yes, then you most likely could use an editorial calendar to help you plan out your strategy, keep you organized and help you make sure everything is on schedule and consistent.…

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Everything you need to know about Omni-Channel marketing

Omni-channel is one of the latest buzzwords to take the marketing world by storm. It’s been around for a while now, but only recently have we really started to see more businesses using it. In this guide to omni-channel marketing, you’ll learn what omni-channel means, how you can use it and see some examples of…

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The complete guide to email marketing

Want to perfect your email marketing campaigns? Are you just starting on building an email list? Whether you’re a complete beginner or simply want some tips on how to get more out of email marketing, read on for the complete guide to email marketing. Click on the links below to jump to a section: Why…

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A guide to using content marketing for lead generation

Content marketing has a lot of different benefits – it’s great for raising brand awareness, improving engagement on your website and on social media, it offers great value to your visitors and it can increase customer loyalty and retention. Another great benefit? It’s a great tool for lead generation. Create great content, promote it the…

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15 tactics to get more followers and engagement

A truly successful social media account is not one that has hundreds of thousands of followers; it’s one that has an active community of followers that are engaging on a daily basis: answering and asking questions, sharing and retweeting, clicking on links. In this blog post, I’ll be showing you the top tips and tricks…

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Ultimate guide to SEO for beginners

Search engine optimisation is a concept that seems very complicated at first glance. But the truth is, even if you have no experience with SEO, there is still a lot that you can do that will help you improve your search engine ranking. In this ultimate guide to SEO, I’ll provide you with all the…

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Twitter Ads Guide for Beginners

Want to get better results from Twitter? Want to improve your engagement levels, get more traffic back to your website and grow your following? One of the ways that you can achieve these goals more quickly is through Twitter Advertising. In this latest blog post, I aim to create a complete how-to guide on Twitter…

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