Investing in content is generally a great idea. But, do you know the difference between good, great and awfully bad content? Without this, your investments are going to be futile. A good content piece always derives from great content ideas. If the idea itself is bad,...

Do you want to generate more leads? Do you wish to turn the tables for your business? Then, you are in the right place because we are going to tell you how you can boost your lead generation by simply adjusting your homepage. For every business, generating leads is...

There are 12 to 24 million eCommerce stores. But only about 650,000 of them make more than $1000 a year. Most eCommerce stores struggle because they usually only pay attention to getting 2 things right. One of them is creating a great product and the other is driving...

Preface I have been often asked about Startup Funding by entrepreneurs. There seems to be a lot of myths surrounding the subject of startup funding. So let me pen down some of my experience of startup funding.   Pre-Requisites of Funding Gone are the days where...

A brand is an asset to any business. The way consumers perceive a brand, act and feel about it, reflects the brand’s equity. This is one of the intangible assets of a company and often has a major impact on its market value and profitability. A recognizable and...

Digital marketing moves at a supersonic speed these days. Whether it’s how you set up your website, write your business emails, engage your fans on social media, be on your toes always because things change fast. Tactics that worked like a charm yesterday might be...