Writing is one skill that despite every technology that comes our way, is still critically important in every sector of society. Within the world of business, the book is the ether that connects all. Without it, we wouldn’t be able to accurately communicate our ideas, establish timelines or raise capital for our next venture.
It is why business writing skills are incredibly crucial to perfect. Today we’ll be looking into the different elements where good business writing will increase your bottom-line significantly.
The Art of Persuasion
Every business relies on persuasion for generating money. These skills are most prevalent within the sales and marketing departments where they finely craft words together to convince the reader to take action.
However, even if you’re not in sales or marketing, persuasive writing is still outstanding. The ability to persuade others to do what you need them to do is critical for teamwork. Let’s say; you have a solution to a problem. To efficiently convince your peers to jump on board could help resolve the issue much quicker. Similarly, even in board meetings, knowing how to write a compelling position can mean that everybody votes on your resolution.
Seeing Things Clearly
Another essential element of any business is effective communication. IF you don’t know how to express yourself openly within your position, people won’t be able to understand and make the necessary changes to help with any particular situation. Sure, for some people it’s easy to throw words together and ‘make sense’, however even for the less capable, it is essential to choose your words to express an idea carefully.
In many instances, you will have to respond to a business associate or client or even partner with an email or a letter. Knowing how to execute a note of courtesy correctly can be the difference between a once off job or a lifetime collaboration.
Most people write emails like they would write any other email. However, within the business context, investing time to write out a letter carefully can have the significant impact on your revenue stream.
Getting the Message Across
In specific instances, writing isn’t just a luxury; it’s a necessary skill. Let’s take manuals as an example. A manual fails to explain how something functions, it could spell out real-world consequences. It is especially true if we’re talking about massive machinery or sensitive equipment.
Having subpar writing in these areas could be catastrophic.
Another thing good business writing achieves is to create a corporate culture. Newsletters, gatherings, manifestos…all of this help inspire people to become a part of the team. A well-written memo could mean the difference between record sales and ‘business as usual’.
People are constructs of stories. We have evolved from storytelling and now writing is in every facet of life as we know it. Utilizing these evolutionary traits within your business can have a significant impact on your bottom line.
How Can I Increase My Business Writing Skills?
Fortunately, with writing…you can get better. It takes some time and dedication, but it is possible. The best way to increase your writing skills is to start reading the different material. Many business people only read business books. However, if you want to improve your skill cap, you’ll need to expand your reading list.
Start reading fiction, poetry and other genres within the world of literature. What this will do for you is expand your lexicon. It will provide you with new ways of comparing objects and concepts; it will give you more creative control over your writing.
Additionally, you should merely start writing for fun. Something as simple as starting your blog on the sideline will help you increase your efficacy. Everybody on this planet can write a blog, and if you’re within the world of business…odds are you have a few things to say.
Apart from helping you become a better writer, if you make your blog related to your industry, you could even be generating new business. In all likeliness, your company has a blog. Ask the marketing department if it would be okay for you to participate in delivering content. It will provide you with a weekly opportunity to increase your writing skills.
Consistency is key. You have to keep on using your skills to make them better. Keep on reading more books, keep on writing regularly and always ensure that to re-read your work after a few weeks. It allows you to spot the errors without a creator’s bias.
Having excellent writing skills isn’t just for top-rated writers; everyone should be able to express their ideas persuasively. If you can master this skill…there are no limits to what you can achieve.
Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.