When was the last time you went WOW?
When was the last time you read something that caused you to hold your breath, stop multi-tasking and give it your full attention?
Let’s face it, content that grabs you by the eyeballs and compels you to read on is a rare occurrence these days. We’re all too easily distracted and there’s simply not enough good content out there.
Take your own website for example. Ask yourself (and I want you to be honest here), if this was another company’s site, what would you think of it? Would you make it to the end of each page and blog post, or would you switch off long before?
If your content doesn’t have the wow factor, it doesn’t matter how many keywords it contains or how nicely formatted it is. The search engines might crawl it but no one’s gonna read it. And if you can’t engage your readers, how can you expect to convert them into prospects?
Sounds like you could use a content makeover. A few slick sentences here; a clever turn of phrase there; a compelling CTA to wrap things up and whaddya know – you’ve got yourself a website that converts visitors in their droves.
You’re not going to believe this, but I might have just the solution.
You read this post to the end, didn’t you? Now it’s time we did the same to every page on your website. Get in touch and let’s see what we can do to give your content that elusive wow factor.
You know what’s even more effective than trying to fix your own sales pages? Calling in an expert who knows how to send your conversion rates soaring. To unlock your site’s potential, schedule a free strategy call with me and let’s send those conversions skyward.