What is content development?

Content development represents another piece of the content marketing puzzle.

The resources found on this page are meant to clarify the definition of content development, what its place in a content marketing strategy is, and bring in some interesting and helpful resources.

It is the process of gathering information, producing the text, video or infographic, and publishing it for a specific purpose. This purpose may refer to the stimulation of a sales or marketing result or the creation of new connections with targeted audiences.

What is the place of content development in a content marketing strategy?

It represents a major part of a content marketing strategy. Each type of content has to be linked to a certain goal: lead generation, organic traffic, conversions, brand awareness, etc.. This process defines the content that will be used to create the content marketing strategy.

It has two phases:

1. Analysis Phase:

Blog traffic
Organic search visibility
Top landing pages
Converting blog posts
Blog post frequency
Blog topic analysis
Content length
Top linked content
Blog posts that drive internal traffic
Blog conversion paths

2. Planning and Scheduling Phase:

Find out the correct keywords
Content interviews with clients
Monthly themes for articles

Get ready to work on a content strategy with these resources

Is content development the next big step you want to make and you don’t know where to begin?

We are here to guide you through the process. Contact us if you need any assistance.

Besides, we can offer you some useful resources to help you with any content strategy you want to start working on:

Have you considered creating a content based strategy? Contact us so we can assist you or have a look at our ultimate guide to content creation here.
Content creation tools: take a look at our list of content marketing tools here or enjoy reading this list of 50 free content creation tools here.
Content marketing tools: check our list of 10 tools to create interactive content.
For competitive analysis, you may want to check this guide here.

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About Lilach Bullock

Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!

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