What is a content strategist?

Without a strategy in place, your content and your results will suffer. 

This resource page will guide you through the meaning of a content strategist, the skills required to deliver perfect content, and a few useful resources that can help you create great content.

What is a content strategist?

 A content strategist is a person that masters the art of content based on several important skills: content creation, SEO, content promotion, social media, editing, creating audience personas, etc.. With these abilities, this inbound marketer can create, manage, deliver, and increase the content strategy of a business.

What skills are needed for creating perfect content?

The abilities of a content strategist can be defined by the cores of a successful brand content strategy:

  1. Knowing your foundations – defining a CDF (Content Differentiation Factor); understanding the definition of ROI, tracking and generating it; discovering the ideal topic that can define the company as an authority in the field.
  2. Audience disclosure and brand stand – identifying the target audience and developing audience personas; discovering the stages of awareness of the audience personas; developing and keeping a unique brand style for stability.
  3. Keywords – searching for keywords; determining the goals of the content strategy and choosing the ideal keywords; understanding SEO and SEO factors; knowing how to make use of any type of keyword.
  4. Building authority – creating content to generate organic traffic; structuring authority content; using internal and external links; writing guest blogs to generate ROI; using social media for content promotion.
  5. Content creation – creating popular content ideas; using tools for an efficient creation process; creating content for the sales funnel’s stages; developing texts that can build brand awareness and have SEO value.
  6. Editorial calendar and post-publishing – promoting content; setting content budgets; making use of email marketing, social media, and content marketing at the same time; creating an editorial calendar; performing a content audit; tracking, evaluating, and updating content.


Getting started as a content strategist with some useful tools


Are you in need of perfect content?


Call us if you want to know more about content strategies or if you need help with content creation.


Check out these resources that can help you create the content you need for your business:




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