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What are payouts – and which businesses need them?

Business ownership requires planning, strategizing, innovation, and some serious work. And while there are many businesses out there that have just as many components to them, there’s one thing that they all have in common – a structured financial management system as the building block of their business strategy. Even though every business is primarily focused on how much money is entering their company through profits, they should be just as interested when it comes to fulfilling their obligation toward their customers, employees, business partners, etc. Thus, they all need to have a good payout system in place and be able to send money without losing precious time. But what are payouts, and are they truly necessary for every business? 

While there are more businesses than we can name that do need to pay attention to payouts, there are five sectors where this is a topic of special interest. We’ll cover the top five, as well as provide some insights about the very nature of payouts and how they are usually handled. 

What are payouts?

The term payouts refers to all the payments that are made by a business and in the benefit of their customers, employees, and/or suppliers. Small-scale businesses can handle manual payouts but, once the business grows and gains a significant number of clients and employees, they will need to look into different payout solutions. After all, why spend all that money on the accounting admin stuff when you can invest that time in your brand’s content creation

While some companies will make payouts in cash, those that predominantly operate in the online environment will have to find some alternative. Thus, these companies can use one of the following techniques:

  • Bank transfers
  • Crypto payments
  • Payouts to e-wallets
  • Payouts to credit and debit cards

Usually, the customer will be able to choose which method they want to use in case the company offers a few of them. For those that are reliant on only one of these methods, their clients, suppliers, and employees will have to depend on it. 

Can a bad payout system hurt the business? 

All that’s needed is to look at certain complications that can arise as a result of using a bad payout system and you’ll be able to make your own conclusion. They include: 

  • Certain restrictions that are in place for bulk payments. 
  • The inability to process payments that are made outside of business hours. 
  • The absence of error tracking capabilities that can recognize failed payments. 

With how much is at stake, a business can’t afford to implement a bad payout solution. And even if they do, they should make an effort to resolve the issue as soon as possible.

Which businesses need them?

Payouts are important and necessary for a huge number of businesses. However, since the list could go on and on, we’ll make it our mission to focus on the top five businesses that will benefit from payouts. They also happen to be some of the most widespread industries, with thousands of companies falling under one of these categories. 

Marketplaces

Connecting sellers with buyers, marketplaces can and usually do function on an international level. Because they can operate in many different countries and work with various currencies, they are in need of a modern API solution that will facilitate these payments. Keep in mind that marketplaces are always aiming at paying out the seller in real-time, and they do so in local currency, avoiding any mishaps along the way. 

Online casinos

It’s been quite a few years since online casinos became even more popular than land-based establishments. With how available and easily accessible they are, it’s no wonder that people would choose them above the other solution. That being said, online casinos are in dire need of a good payout solution, as they must find a way to pay out the potential winnings of their players. Luckily, you’ll be able to notice that there’s an fast withdrawal casino on almost every corner, as these platforms understand that their clients don’t feel like waiting around for their cash. 

Crypto exchanges

Businesses dealing with crypto exchanges are already a few steps ahead of everyone else, which is why their payout solutions need to follow the same path. There’s one huge problem regarding crypto payments, and that’s the variability of the currency in question. To avoid exchange rate fluctuation, businesses dealing with crypto exchanges need to process payouts instantly. That’s why they usually use ACH bank transfers when making local payouts and wire transfers once those payouts need to leave the country. Keep in mind that considering the fast rise of cryptocurrency, we can expect to see more businesses adapting to Bitcoin and similar cryptocurrencies. 

Retailers

The retail industry is a developed one, and it has gone through a massive expansion with the emergence of online shops. And while it brought many advantages with it, online shops also brought on quite a few challenges – like having to find a way to refund money to a customer that could be located halfway across the globe. Luckily, the solution was found in the form of payouts, which allow a retailer to send a refund in real-time. These solutions work with many different currencies, so there’s no need to worry about that one. 

Gig economy

Freelance and remote work was popular even before the coronavirus pandemic hit in early 2020 – but it has gone through a significant rise ever since then. Those employed in the gig economy can help businesses with virtually any task – from setting up their WordPress blogs to creating content and doing comprehensive keyword research, these independent contractors are of crucial importance for many businesses. However, since their work can come in many shapes and forms, a good payout solution is needed. Usually, they are paid through bank accounts and their payments are processed instantly, with great cross-border customer functionality. After all, what are payouts if not a way for money to reach clients/customers/employees both locally and internationally, and in the shortest amount of time?

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About Lilach Bullock


Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!

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