Content discovery tools are essential tools in any digital marketer’s strategy. They’re important for multiple reasons: they help you keep up to date with all the latest news and trends in your niche, help you find great content to share with your followers, and are also great for inspiration. So in this blog post, we’ll be taking a look at the top 10 tools for discovering amazing content – and what makes them the best.

1. StumbleUpon

StumbleUpon is an amazing tool, and not just because it makes it easy to discover great content, but also because it can help you get a significant amount of traffic to your blog – so long as you have awesome, relevant content to back it up.

This popular content discovery tool works a bit like a social network: you create a profile, select your interests, search for people to befriend and then start stumbling. It’s great as it allows you to not only find great content that is relevant to you, but you also get to talk to other users and make new connections. It’s also a two-way street, as you can also ‘stumble’ articles so that others can discover them; but, it’s not mandatory to do so.

For more tips on how to use StumbleUpon and particularly how to get lots of traffic from it, check out my ultimate guide to StumbleUpon here.

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2. Buzzsumo
10 Top Tools for Discovering Amazing Content

Buzzsumo focuses on finding the top shared content and the key influencers in your niche, complete with share numbers on all major social networks. This is a useful tool for multiple reasons: finding key influencers to connect with, discovering the best content that you can then share with your readers and followers, it helps you find inspiration for future amazing content and it allows you to see exactly what type of content works amongst readers.

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3. Feedly

10 Top Tools for Discovering Amazing Content

Feedly is perfect for consuming content and sharing it, especially when you’re on the go. You can follow updates from top publications such as Business Week, as well as from any blog or news site, YouTube channels, and even keywords. You can then organise all of your content sources in different categories, which makes browsing through all of them a much more pleasant experience.

The smartphone and tablet Feedly apps have a beautiful interface and are incredibly easy to use; you can also easily save articles to read them later, as well as share them via text, email, social media, and whatever else you can think of.

10 Top Tools for Discovering Amazing Content @feedly via @lilachbullockClick To Tweet

4. has been around for years now and for good reason. The popular tool is mainly used by marketers who want to find great content to share on their social media.

After you’ve set up your account, create some topics that you are interested in. From there, will give you suggestions that would work in your topic, that you can then easily share on social media. The best part is that before you share an article, you can add your own input to the social update, which helps increase the chances of getting more engagement. You can also download the bookmarklet to easily ‘scoop’ any share-worthy posts you encounter while online.

The “Content Director” feature allows you to create better content for your audience, by researching what works best for them based on your keywords – it’s an interesting tool for those who want to have a strong content marketing strategy.

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5. Flipboard

Flipboard is one of the most beautifully designed content discovery tools on smartphones, tablets and web. It’s particularly good on tablets, as the tool turns into a magazine of sorts – only it’s a personal magazine, filled only with the content you care about and that is relevant to you or your business. Searching for content sources is very easy and once you find content, simply tap on the “+” sign to save it to your own personal magazine/collection. It’s also very easy to share with your any content you like via email, text or social media.

Flipboard is available for iOS, Android, Windows and Windows Phone.

10 Top Tools for Discovering Amazing Content @flipboard via @lilachbullockClick To Tweet

6. Postplanner

10 Top Tools for Discovering Amazing Content

PostPlanner has evolved quite a bit over the years and introduced lots of cool new features. The first time I used it, all I remember all it doing was scheduling posts to Facebook. Now, it’s a must for social media and content marketers.

PostPlanner aims to assist you in considerably improving your engagement on social networks by finding the best, most relevant content for you to share with your followers.

Simply add your favourite accounts from social media (Facebook, Twitter and Instagram), blogs, as well as your preferred hashtags and keywords, and PostPlanner will collect all this content in one place. All posts are ranked by social virality, so you can see which pieces of content get the best results – which is great not just because you get to share the best content with your followers and readers, but you also get to see exactly what type of content works best in your industry so that you can improve your future content.

10 Top Tools for Discovering Amazing Content @postplanner via @lilachbullockClick To Tweet

7. Curata

Curata is a tool for companies with a bigger content marketing budget due to its steep prices. However, if you can afford it, it’s definitely worth it.

The tool can easily find and curate content that is truly relevant to your business and readers/followers, with little effort from your part and the interface makes it very easy to review and choose content as you go. You can also write your own blog entries via Curata as it includes an SEO-friendly site and blog, and publish to Content Management Systems like WordPress or Joomla. Curata integrates with marketing automation platforms as well, such as HubSpot or MailChimp.

Curata is the perfect tool for those with a big company and a strong, extensive content marketing strategy.

10 Top Tools for Discovering Amazing Content @curata via @lilachbullockClick To Tweet

8. Reddit

Reddit goes way beyond the Home Page that is usually filled with funny/sad/odd/interesting news and real life stories – although the Hot Page can also be useful for when you want to shake things up on your social media, and post something that is outside your niche. But, as you explore Reddit, you could probably discover subreddits on any possible topic you can think about.

The way it works is that when someone posts something, other users will up or down-vote the content, and the more up-votes an update gets, the more likely it will appear at the top of the subreddits’ page. All of this makes it a great tool for discovering awesome content that people will share, as Reddit users are often trendsetters when it comes to the Internet.

Use keywords to browse through subreddits and once you find one you like, you can easily subscribe so you’re always kept up to date. You can also share the content you like to Facebook, Twitter and Tumblr, or embed the post on your website.


9. MyCurator Content Curation for WordPress

10 Top Tools for Discovering Amazing Content

WordPress users can integrate content curation with their website with the MyCurator plugin. All you have to do is customise the sources you want, whether it be RSS, Twitter or Google Alerts, and MyCurator will bring you the most relevant content that you can then easily share with your readers, as well as add your own insights to make it personal and increase engagement. You can also curate any good posts you might find on the web with the Get It bookmarklet, and create pre-filled curations that are then automatically published.


10. Bundlr

10 Top Tools for Discovering Amazing Content

With Bundlr, you can create ‘bundles’ of content: whenever you find something interesting online, whether it be blog posts, videos, photos, documents or social media updates, you can easily bundle them together into different groups. When a bundle is ready, you can easily share it on your website – a great way to keep your readers up to date with all the latest, best content. Bundlr also allows you to sync your bundles with Dropbox for safe keeping and provides statistics for bundles, such as visitor numbers, location and time.

10 Top Tools for Discovering Amazing Content @bundlr via @lilachbullockClick To Tweet


Most businesses and marketers have a content marketing strategy and tools make it easier, are less time consuming and get better results. Whether you’re looking for content inspiration, awesome content to share with your audience that drives more engagement and traffic, or you simply want to keep up to date with all of the latest news in your niche, these are the tools for you. What are some of your favourite content curation tools? What are you using them for? Let me know in the comments section, and please share 🙂

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