Instagram is one of the biggest social networks in the world and one of the top business marketing tools we have available. It’s popular amongst a younger audience, from 13 years old to 29, but it also has a wide reach among 30-49-year-olds (as many as 40% of...
In an era of ‘fake news’, traditional advertising doesn’t work anymore. Modern customers crave authenticity, and companies have to seek out alternative ways to promote their small businesses online. Being pressed for money, it may be hard to find a platform where your...
What are your favourite social media articles of the year? What are some of the most useful social media templates you’ve downloaded this year? I can’t wait to see what your favourites are (let me know in the comments section), but until then, I want to share some of...
If you read my blog regularly, then you know I always preach about the importance of analytics – whether it’s your website, blog, social media, content marketing, or any other method you might be using for online promotion. Analytics is what helps us grow and evolve....
If you know me, you know how much I love spy tools. Not for copying anything – but rather, for understanding what makes audiences tick, what makes them engage, what makes them share, and so on. In this blog post, I want to focus on Instagram – and show you how to...
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