Posts Tagged ‘geotargeting’

The Art of Hyperlocal Marketing That Yields Results – Here’s How

The Art of Hyperlocal Marketing That Yields Results - Here’s How

Hyperlocal marketing may sound like a new buzzword, but unbeknownst to many, this concept is as old as the business itself. And while marketers may have forgotten about this simple method, research continues to show that through location-based data, people can now obtain more information within fingertips, something that allows brands to build a more…

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How to Increase Website Conversions with On-Site Geotargeting

How to Increase Website Conversions with On-Site Geotargeting

What is Geotargeting? By determining the geolocation of each visitor (such as country, county/state, city, organisation, IP address, and so on), internet marketers use on-site geotargeting techniques to increase their website’s usability and provide consumers with the best possible online experience. Big brands such as Netflix and Hulu use geotargeting to distribute specific content in…

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