Posts Tagged ‘content’

10 Content Marketing Strategies and Tactics for Pros

10 Content Marketing Strategies and Tactics for Pros

Content Marketing is an online strategy that involves creating and distributing relevant and valuable content to a targeted audience. It aims to increase brand awareness and preference. It also makes sure that the information presented reaches a large group at a lower cost. Every firm wants to have content marketing strategies that can help them…

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5 tools that will help you write better content

5 tools that will help you write better content

As a blogger, I’m always on the lookout for useful tools that will help me write better content – and now, I want to share some of my favourite discoveries with you. From tools that will help you make sure your blog posts are properly edited to apps for making sure your headlines work, there’s…

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4 Principles of Psychology You Can Use to Improve Your Content Marketing

4 Principles of Psychology You Can Use to Improve Your Content Marketing

Marketing is inherently people-led. Every great marketer needs to understand people in order to sell to them.  Understanding simple psychological principles and behavioural patterns can boost your content efforts, and make you rethink the content you’re already creating. Before you start getting carried away –  make sure you’ve got a proper content strategy and editorial…

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8 Common blogging mistakes to avoid

8 common blogging mistakes to avoid

I’ve been a blogger and worked with other bloggers for years now; over time, I’ve noticed a lot of the same mistakes being made over and over again by different blogs. In this article, I’ll be going through 8 of the most common blogging mistakes to avoid. So if you’re thinking about becoming a blogger,…

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The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics

Google Analytics is one of the most effective tools for analysing your website traffic. The tools available here can show you where your traffic is coming from and how you can improve your website to convert this traffic into sales. The problem for many small businesses is that they have little idea where to start.…

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