10 Social media scheduling tools you need to have

10 Social media scheduling tools you need to have

Are you scheduling your social media content? You’re probably finding yourself having to spend too much time every day on social media, posting updates and engaging – so, why not get a scheduling tool to help you become more productive and efficient? Read on for the 10 best time saving scheduling tools you need to have.

Social media scheduling doesn’t have to be spammy – rather, it can be a great tool for you to not only save time and be more productive and efficient, but also a way to get better results from social media: a bigger reach of your target audience, more traffic to your blog or website, more engagement from your followers and much more. But, don’t forget to also genuinely engage – it’s not just about broadcasting, but also about making a genuine connection with other users.

1.    Agorapulse

10-time-saving-scheduling-tools-you-need-to-have

I’m starting with Agorapulse, as this is the one tool I use most often. It’s a social media management tool, and you can use it to publish and schedule content to Twitter, Facebook, LinkedIn, Google+ and Instagram.

They also have an editorial calendar where you can view all of your upcoming updates and schedule more if there are any days missing any content. Another cool feature is that you can add evergreen content to be re-published regularly, and you can set the exact times when you want it to go out.

Among other features, you can also use Agorapulse to monitor your social media, keep track of your fans and followers and check your social media analytics.

The best time saving #socialmedia scheduling tools: @agorapulse via @lilachbullockClick To Tweet

2. Contentcal

ContentCal is not just a social media scheduling tool – it’s also a very powerful planning tool, especially for those who work as part of a team (whether you’re an agency or a brand).

Use it to assign specific roles to your team and create social media workflows; then, simply start using the social media calendar to plan and schedule all of your social media updates. As you can see in the above screenshot, the calendar covers all of your social profiles to give you a more holistic view of your social media schedule. What’s more, you can colour code and tag your updates to make things as easy as possible to organize and plan.

And, of course, you can schedule your updates – and even repeat schedule them, to save even more time; plus, you have access to all kinds of useful time-saving features for social media management, such as a built-in emoji picker, automatic video and image compression, and saved hashtags, among other features.

Even though ContentCal is primarily a social media planning and scheduling tool, they are constantly adding up useful new features; one of the recent big ones is the new and improved Analytics which let you examine your social media success and understand what works and what doesn’t.

3.    PostPlanner

10-time-saving-scheduling-tools-you-need-to-have

Postplanner is a useful tool, as you can not only use it to publish and schedule content, but you can also use it to find, share and schedule to be shared other’s people’s content, as well.

Postplanner gives you recommended feeds based on the industry you’re in and your interests and you can also perform searches to find awesome content that would provide value to your audience. Once you find this content, you can save it in your personal library to be published later.

You can also schedule your own social media content. Simply create a plan for each of your social media accounts, and PostPlanner will automatically publish them and re-publish your most popular posts, at the perfect posting times, as per their algorithm.

At the moment, Instagram works with Facebook, Twitter and Pinterest, with Instagram, Google+ and LinkedIn to come soon.

The best time saving #socialmedia scheduling tools: @PostPlanner via @lilachbullockClick To Tweet

4.    Buffer

10-time-saving-scheduling-tools-you-need-to-have

I can’t talk social media scheduling and not mention Buffer.

Buffer is a tool exclusively designed to help you publish and schedule all of your social media updates from one place.

You can use it to post to multiple social networks, namely, Twitter, Facebook, LinkedIn, Instagram, Google+ and Pinterest.

What’s really cool is that you can also use their image creator, Pablo, to create beautiful images for multiple social networks (Twitter, Facebook, Instagram, Pinterest), with the ideal size and format for each one.

The best time saving #socialmedia scheduling tools: @BufferApp via @lilachbullockClick To Tweet

5.    CoSchedule

10-time-saving-scheduling-tools-you-need-to-have

CoSchedule’s biggest appeal is that it provides an editorial calendar for all your digital marketing needs: blog content, social media, etc.

But, you can also handle your social media planning and execution directly within CoSchedule. You can schedule all of your social media updates in bulk and use ‘Best time scheduling’ to make sure your updates are scheduled at most opportune times, or “requeue” to have your best, evergreen content re-published regularly, automatically. They also provide a Chrome extension which you can use to gather, publish or schedule any of the content you like while online.

The best time saving #socialmedia scheduling tools: @CoSchedule via @lilachbullockClick To Tweet

6.    Latergram

10 Social media scheduling tools you need to have

Latergram is a social media marketing platform designed specifically for Instagram – and perfect for those of you who use a lot of Instagram.

You can add photos and videos to your media library and organize them with labels, and by separating them into groups.

There’s also a content calendar which you can use to start adding all of those images and videos to be published.

The best time saving #socialmedia scheduling tools: @LaterMedia via @lilachbullockClick To Tweet

7.    Viralwoot

10-time-saving-scheduling-tools-you-need-to-have

Viralwoot is a scheduling tool for Pinterest users. Use their Pin Scheduler to automate your pins and to schedule pins in bulk. You can also use their free Chrome extension to schedule pins from when you’re around the web.

That’s not all you get, though – there are also tools to help you promote your Pins, a content manager, influencer management tools and Pinterest analytics.

The best time saving #socialmedia scheduling tools: @ViralWoot via @lilachbullockClick To Tweet

8.    Everypost

10-time-saving-scheduling-tools-you-need-to-have

With Everypost, you can curate visual content to be published on your social media profiles, as well as publish and schedule updates for Twitter, Facebook, Google+, Tumblr and Pinterest.

Everypost lets you customize your post scheduling and to delete any previously scheduled posts that you want out. In terms of other features, you also get analytics for your social profiles, you can collaborate with other team members and you can customize curated posts before you publish them.

The best time saving #socialmedia scheduling tools: @EveryPost via @lilachbullockClick To Tweet

9.    Postfity

10-time-saving-scheduling-tools-you-need-to-have

Postfity is a tool for helping you manage your different social networks and for posting and scheduling updates. It works with Twitter, Facebook, LinkedIn and Xing.

There are tools for scheduling updates at the times you want, or you can choose to add your updates to a queue and have them go out regularly, at the right hours, as based on their algorithm. Alternatively, you can also set your own days and times for when you want your content to go out.

Other cool features include analytics, team collaboration, automatic watermarks for your visual updates and a built-in content recommendation system.

The best time saving #socialmedia scheduling tools: @Postfity via @lilachbullockClick To Tweet

10. Postcron

10-time-saving-scheduling-tools-you-need-to-have

Postcron is a social media scheduling tool for some of the top social networks, Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram. You can easily schedule updates, and you also have the option to bulk upload as many as 1000 posts, pins or tweets at once and then automate your scheduling in just minutes.

One of Postcron’s coolest features is their tool for recommending content that will automatically generate Twitter posts for you in seconds.

Just like with Postify, the tool will also add a watermark to your images automatically to protect your work.

The best time saving #socialmedia scheduling tools: @postcron via @lilachbullockClick To Tweet

Conclusion

Scheduling your social media updates, when done right, can be extremely beneficial, and not just a tool for helping you save more time. It can help improve your traffic, your engagement and generally help you get better results for your social media marketing.

Are you scheduling updates for your social accounts? Which social networks do you schedule to? And which tools do you use most often? Let me know in your comments and please share:)

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Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.

  1. Awais Raza on 2017-02-24 at 4:17 pm

    Thank you very much Lilach for the post. Although I was aware of most of tools but discovered viralvoot for the first time, and it’s really cool. One thing I am struggling with is finding a reddit scheduler. Do you have some recommendation for it?

    • Lilach Bullock on 2017-02-25 at 3:56 pm

      Thanks Awais 🙂 That’s a very good question, I don’t know of one and not sure if that’s due to Reddit’s API not allowing it to happen.

  2. Zameer on 2017-02-27 at 4:55 am

    Hey Lilach,

    This is a pretty decent post, this Zameer from Recur Post. I just wanted to let you know about Meet Edgar alternative that your users may like, it’s called https://recurpost.com/. We have 100% free plan that is good and very much useful for most bloggers. Apart from this, we have many other features that’s worth considering you can check out that here: https://recurpost.com/

    Please do check out how we are better alternative to Meet Edgar:
    https://recurpost.com/recurpost-vs-edgar

    We’d love to hear what you think of it.
    Thank You.

  3. Ronald Hall on 2017-03-13 at 8:02 pm

    http://PinPinterest.com is an automation and marketing tool for pinterest that is free to use and runs on the cloud. It is mobile optimised and has Pin Scheduler and speed control options.
    I’ve personally gained more than 55k followers for my pinterest account since I’ve started using PinPinterest, and a lot of them are now regular readers on my travel blog, TravelMagma.
    The best feature of PinPinterest is its sophisticated content detection technology, which detects pins relevant to my business and pins them on my account. Also, it makes sure my account is ban-safe by imitating a human-like speed . .
    Truly a tool of 2017, PinPinterest is a must-use for everyone!

    • Lilach Bullock on 2017-03-14 at 9:02 am

      Thanks Ronald, great to see you’re getting such good results from their tool.

  4. Justin on 2017-03-28 at 1:48 am

    Great post, like your others.
    I keep hearing conflicting messages that it is better to post yourself than from social media schedulers – unless it isn’t.
    Does this still apply?

    • Lilach Bullock on 2017-03-28 at 5:39 pm

      Thanks Justin, very kind of you 🙂 It depends on the social network. I think its more of a case of ensuring that you have a balance of “real” updates as well as simply broadcasting. I don’t believe it’s possible to have a successful social media campaign without the use of leveraging social media marketing tools – especially if you have an audience overseas.

  5. Nafisah on 2017-04-24 at 9:24 am

    I currently use Buffer for scheduling but some of the others really interest me too. As a blogger, I am always looking for new ways to stay organised.

    Best Wishes
    Nafisah

    • Lilach Bullock on 2017-04-24 at 11:00 am

      Thanks Nafisah 🙂 Buffer is great for scheduling. I find it easier to have one tool that does it all though so use Agorapulse as more effective use of my time 🙂

  6. Brandon Lazovic on 2018-01-11 at 3:17 am

    Nice post! I personally use Buffer and can’t say I’ve heard of these other social media scheduling tools, but they all seem pretty neat! I’ll have to revisit this if I ever decide to steer away from Buffer in the future.

    • Lilach Bullock on 2018-01-11 at 12:47 pm

      Thanks Brandon 🙂 It’s really worthwhile exploring other tools, especially if you want more functionality from them (like analytics, recurring tweets).

  7. Damien Rice on 2018-01-11 at 12:21 pm

    Thanks Nafisah, I’ve checked out lots of these options, used Hootsuite, and apps specifically for Imstagram. I’ve recently started using Social Pilot which seems to have good balance of useful features, platforms and price.

  8. Katarína Endreková on 2018-03-26 at 8:59 am

    Hi Lilach, thank you very much for a handy review of all these useful tools!

    Id like to try using Agorapulse or Buffer to post at LinkedIn, and Im wondering whether using these makes the post appear any different to posting it directly from LinkedIn? E.g. altering the pictures or adding links into the post.

    Thank you.

    • Lilach Bullock on 2018-04-01 at 9:06 am

      Thanks Katarina, delighted you found them helpful. I’ve published from both Agorapulse and Buffer and haven’t seen any difference at all in the look and feel etc. I know Agorapulse have also tested whether it affects reach (i.e. posting directly on LinkedIn versus using a tool to post) and didn’t see a difference which is good to hear!

  9. Bastian Rappl on 2018-05-22 at 8:20 am

    Hello Lilach,

    Thanks a lot for your article and sharing your thoughts on all the different social media tools. But, i wonder if this tools really are “the best” to organize your social media communication. Sure, most of them are “usual suspects” I have expected in a list of tools. In my eyes the most famous tools don´t automatically have to be the best. I´ve found that the known tools have a few weak points i.e. that they “only” support a handfull of social media networks.
    I myself work with Blog2Social. This social media automation tool gives me the opportunity to connect 14 social media networks, to plan, schedule and personalize posts. I find that very convenient, especially because you can use the tool as a free WebbApp or WordPress plugin.

    I´m still new to this whole social media world, but i love the idea that you can build a worldwide network from which you can benefit and give something back.

    Anyway, I experienced that not creating content is the most time consuming factor when it comes to social media marketing. The planing and scheduling of posts steals a lot of time. That´s why social media automation tools are so important to guarantee a continuous flow of quality content to your social media accounts and networks.

    I would like to know which tool offers the most advantages in your eyes?

    Greetings and thanks,
    Bastian

    • Lilach Bullock on 2018-06-01 at 4:27 pm

      Thanks Bastian. I listed the best ones here, I’ve tried them all over the years and found these ones the most effective. Yes, true, the most famous tools don’t have to be the best ones… but in my experience the ones that have been around for longer tend to be better as they have more features and had time to evolve and adapt to the constant changes that occur within the social media eco space.

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