Asset 20 8 2

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Free AI marketing prompts, templates, and checklists.

The working assets I use to run AI-powered marketing for entrepreneurs, service businesses, and founders. Take what you need. One email unlocks the lot.

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Lead Generation

Prompt pack

The Cold Outreach Prompt Pack

22 prompts that turn a prospect's LinkedIn and website into a personalised first-line cold email in under 90 seconds.

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Checklist

47-Point AI Lead-Gen Audit Checklist

Find exactly where your funnel leaks before prospects ever book a call.

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Prompt pack

The Lead Magnet Idea Generator Prompt Pack

18 prompts that mine your offer for 30 high-intent lead magnet ideas, ranked by how close they sit to your paid product.

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Template

The Ideal Client Profile Template

Fill in the blanks, run the prompts, and stop guessing who you are selling to.

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Swipe file

The LinkedIn DM Swipe File That Books Calls

31 real openers and follow-ups, annotated so you know exactly why each one worked.

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Swipe file

The Referral Request Swipe File

12 messages that get warm introductions without the awkward ask

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Checklist

The Lead Magnet Funnel Build Checklist

Every connection from form to inbox to CRM so your lead magnet captures and nurtures instead of leaking signups.

Get it free →
Swipe file

The Webinar Promotion Swipe File

Every email, reminder, and social post you need to fill seats and get registrants to show up.

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Prompt pack

The Quiz Funnel Question Prompt Pack

Turn a fun click into a qualified, tagged contact your offer is already built for.

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Template

The Account-Based Marketing Target List Template

Turn a vague dream-client wish list into a tiered, stakeholder-mapped outreach plan you can work.

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Prompt pack

The Reactivation Cold List Prompt Pack

Turn your dead CRM into live pipeline without a single cold call.

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Cheat sheet

The Intent Signal Tracking Cheat Sheet

Know who is ready to buy before they raise their hand.

Get it free →
Prompt pack

The Lead Qualification Bot Prompt Pack

Turn your website chatbot into a 24/7 qualifier that scores every lead and sends the hot ones straight to your inbox.

Get it free →
Cheat sheet

The Lead Magnet Conversion Rate Benchmark Cheat Sheet

Know exactly if your opt-in is working or quietly bleeding subscribers.

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Cheat sheet

The Form Field Reduction Cheat Sheet

Which fields to cut, which to keep, and which to fill in automatically so you stop losing leads before they hit submit.

Get it free →
Swipe file

The Exit-Intent Offer Swipe File

Eighteen ready-to-use offers that turn abandoning visitors into email subscribers, matched to the exact page they were leaving.

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Template

The Calculator Tool Spec Template

Turn your calculator idea into a build-ready brief in one sitting.

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Mini-guide

The First-Party Data Capture Mini-Guide

How to collect the customer data that survives cookie loss, built around the moments people are happy to tell you who they are.

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Ads & Paid

Prompt pack

The AI Meta Ads Prompt Pack

25 prompts that write your Meta ad copy so you stop staring at a blank screen.

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Checklist

The Google Ads Account Health Checklist

38 checks across structure, match types, negatives, and bidding to find what your account is quietly wasting.

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Swipe file

The Ad Hook Swipe File

60 proven first-three-seconds hooks sorted by emotion and offer type, each with a prompt to make it yours.

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Cheat sheet

The Ad Creative Testing Cheat Sheet

What to test, in what order, and exactly when to kill or scale.

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Template

The UTM and Campaign Naming Template

Copy, fill in the blanks, and never lose track of a click again.

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Checklist

The Landing Page Conversion Checklist

36 checks to fix what's killing your conversions before you spend another penny on ads.

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Template

The Ad Creative Brief Template

Tell your designer or AI tool exactly what to build so your first ad batch is testable, not a guess.

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Swipe file

The UGC Ad Script Swipe File

Twelve ready-to-film scripts for Meta and TikTok you can hand to a creator or shoot yourself this week.

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Cheat sheet

The Static Ad Layout Cheat Sheet

The layout patterns, contrast rules and proof placement that make a static ad stop thumbs without a production budget.

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Mini-guide

The Retargeting Funnel Mini-Guide

A messaging map for what to show people at each stage after they visit, so your retargeting budget closes instead of annoying.

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Template

The Video Ad Storyboard Template

Turn a rough ad idea into a shot list your editor or AI video tool can execute today, no creative brief meeting required.

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Prompt pack

The Ad Angle Generator Prompt Pack

25 angles from one product, so you never stall on what to test next.

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Cheat sheet

The Thumb-Stop Hook Cheat Sheet

15 opening-frame patterns that stop the scroll in three seconds, and the psychology behind each one.

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Mini-guide

The Ad Fatigue Refresh Mini-Guide

What to change first when your ads stop working (without killing the campaign)

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Swipe file

The Carousel Ad Swipe File

Twenty card-by-card carousel structures that move cold scrollers from hook to checkout.

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Cheat sheet

The Static vs Video Ad Decision Cheat Sheet

Stop guessing which format to run. Use this to pick the right ad type every time.

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Prompt pack

The Founder-Led Ad Hook Prompt Pack

Turn your story, your POV, and your lived experience into ad hooks that no competitor can copy.

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Prompt pack

The Creative Concept Brief Prompt Pack

Turn one product into 20 distinct ad concepts in minutes, not hours.

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Template

The Hook-Body-CTA Ad Copy Template

One fill-in form. Ten variations. Zero blank-page paralysis.

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Cheat sheet

The Ad Account Naming and Structure Cheat Sheet

Keep your account readable, your tests clean, and your results trackable.

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Swipe file

The Comment-to-DM Ad Reply Swipe File

Stop leaving warm intent in the comments section. Use these reply templates to turn ad engagement into real conversations.

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Checklist

The Ad Compliance Pre-Flight Checklist

31 checks to run before you hit publish so your ads get approved and your account stays clean.

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Cheat sheet

The Creative Performance Diagnosis Cheat Sheet

Read your ad metrics like a doctor and know exactly what to fix first.

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SEO & Local

Prompt pack

The AI SEO Brief Prompt Pack

15 prompts that turn one keyword into a complete, publish-ready SEO brief in under 30 minutes.

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Checklist

The On-Page SEO Checklist for 2026

42 checks that cover every signal Google now uses to rank, reward, and filter out thin content.

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Cheat sheet

The AI Search Visibility Cheat Sheet

How to get cited by ChatGPT, Perplexity, and Google AI Overviews when search clicks dry up.

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Template

The Keyword Cluster Planner Template

Map your pillar page and supporting articles so search engines understand exactly what you cover and rank you for it.

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Mini-guide

The Programmatic SEO Starter Mini-Guide

How to build hundreds of pages that Google wants to rank, without getting penalised for it.

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Checklist

The Local SEO Checklist for Service Businesses

31 checks to win the map pack, own your neighbourhood, and turn Google searches into booked clients.

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Checklist

The Google Business Profile Optimisation Checklist

31 checks on categories, posts, photos and Q&A that move your local listing into the map pack without paying an agency a monthly retainer.

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Swipe file

The Review Generation Email Swipe File

Six request messages and reply scripts that turn happy customers into a steady stream of five-star Google reviews, without feeling pushy.

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Template

The Local Landing Page Template for Service Areas

Rank in every town you serve without triggering Google's doorway-page penalty.

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Mini-guide

The Multi-Location SEO Mini-Guide

How to rank every location without letting them eat each other alive.

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Checklist

The Local Citation Audit Checklist

Find and fix the inconsistent business listings that are quietly killing your local rankings.

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Prompt pack

The Google Review Response Prompt Pack

Copy-paste prompts that turn every review into a sales asset in under 60 seconds.

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Cheat sheet

The Service-Area Schema Markup Cheat Sheet

The exact schema to paste so Google understands every town you cover, even when you work from home.

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Prompt pack

The Local Link Building Prompt Pack

Find the local sponsorships, directories, and partner sites worth a link, then write the outreach that gets a yes.

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Template

The Near-Me Keyword Map Template

Pair every service with every location so you stop missing the searches that convert.

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Template

The Service-Business FAQ Page SEO Template

Answer the questions your buyers are already typing and turn a neglected page into a lead source.

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Prompt pack

The Local Service Pages Content Brief Prompt Pack

Stop spinning thin duplicate pages. Brief a unique, rank-worthy local service page every time.

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Cheat sheet

The Google Maps Ranking Factors Cheat Sheet

The proximity, prominence, and relevance levers that move your map pack ranking, ranked by impact and effort.

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Checklist

The NAP Consistency Audit Checklist

Find and fix every mismatched name, address, and phone number that is quietly capping your local rankings.

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Content & Video

Prompt pack

The Blog Post Prompt Pack

20 chained prompts that take any topic from blank page to polished draft, without the AI-shaped writing that kills your credibility.

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Checklist

The Anti-AI-Slop Editing Checklist

29 checks to run before you publish anything written with AI help

Get it free →
Cheat sheet

The Content Repurposing Cheat Sheet

One long-form piece. Fourteen platform-native assets. The exact prompts to make it happen.

Get it free →
Template

The Brand Voice Prompt Template

One system prompt that trains any AI to write in your voice, every single time.

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Swipe file

The Hook and Headline Swipe File

75 fill-in-the-blank formulas for blogs, emails, and social posts, grouped by what they do

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Template

The Case Study Writing Template

Turn a client win into proof that closes deals

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Prompt pack

The Sales Page Copy Prompt Pack

16 prompts that write your sales page section by section, using your real customer language, not hype.

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Prompt pack

The Video Script Prompt Pack for Founders

Stop rambling on camera. These prompts turn a rough idea into a tight talking-head script in minutes.

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Template

The YouTube Description and Chapters Template

Stop letting your videos die after day one. This template turns every upload into a search asset.

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Checklist

The Talking-Head Video Checklist

Everything to check before you hit record so your phone-shot videos look planned, not panicked.

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Cheat sheet

The Video Repurposing Workflow Cheat Sheet

One long video. A full week of content. Here is exactly how to do it.

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Template

The Webinar Script Template

Every section, every transition, every word that keeps people watching until you make the offer.

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Swipe file

The Podcast Guest Pitch Swipe File

The pitch emails that get founders booked on relevant podcasts, built around the host's audience instead of your own resume.

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Cheat sheet

The Founder-On-Camera Confidence Cheat Sheet

Framing, eyeline, and energy fixes that make camera-shy founders look like naturals in one take.

Get it free →
Mini-guide

The AI Avatar Video Workflow Mini-Guide

Script to clone to publish without sounding like a robot.

Get it free →
Template

The B-Roll Shot List Template for Founders

One filming session. A month of content. No more scrambling for footage.

Get it free →
Swipe file

The Webinar Replay Funnel Swipe File

Swipe-ready emails and on-page copy that turn cold webinar replays into booked calls long after the live event ends.

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Prompt pack

The Founder Video Repurposing Prompt Pack

One video. A week of content. Zero re-recording.

Get it free →
Template

The Talking-Head Teleprompter Script Template

Write it once, read it naturally, sound like yourself every time.

Get it free →
Cheat sheet

The Video Caption and Subtitle Style Cheat Sheet

Keep silent-scroll viewers watching with the right words, in the right place, at the right size.

Get it free →
Mini-guide

The Short-Form Series Idea Bank Mini-Guide

Never stare at a blank camera again: build repeatable video formats that post themselves.

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Email Marketing

Automation & AI Agents

Cheat sheet

The Zapier vs Make Decision Cheat Sheet

Pick the right tool in 60 seconds and stop paying triple for workflows you could run for a third of the price.

Get it free →
Mini-guide

The First 10 Automations Mini-Guide

The highest-leverage automations to build first, so you stop doing work a computer could do.

Get it free →
Checklist

The Automation Audit Checklist

35 checks to find every hour you're wasting and rank what to automate first.

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Template

The AI Agent Brief Template

Fill in this spec before you build anything and your agent will do what you intend.

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Prompt pack

The Workflow Prompt Pack for Ops

14 prompts to turn your messiest manual processes into clean, automatable step-by-step flows.

Get it free →
Mini-guide

The Lead Routing Automation Mini-Guide

Route every new lead to the right place instantly, so hot enquiries never sit unanswered

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Cheat sheet

The AI Agent Stack Decision Cheat Sheet

Stop building the wrong thing. Pick the right tool in under 60 seconds.

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Checklist

The AI Agent Guardrails Checklist

Twenty-two checks so your autonomous agents never email a client or spend budget without a safety net.

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Mini-guide

The Multi-Agent Workflow Mini-Guide

How to chain a researcher, writer and reviewer into one pipeline that produces finished work without you watching every step.

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Template

The Marketing Automation Map Template

Plan your triggers, conditions, and actions before you build, so every automation connects instead of conflicts.

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Template

The AI Agent Test Plan Template

18 edge cases and failure scenarios to run before your AI agent ever touches a real customer.

Get it free →
Cheat sheet

The AI Agent ROI Calculator Cheat Sheet

Know in five minutes whether a build is worth it or a money pit.

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Prompt pack

The Customer Support Agent Prompt Pack

Twelve system prompts that turn a generic chatbot into a tone-perfect support agent that escalates correctly and never invents policy.

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Mini-guide

The AI Agent Handoff-to-Human Mini-Guide

Know exactly when your agent must stop and route to a person, before it costs you a customer.

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Cheat sheet

The AI Agent Cost Ceiling Cheat Sheet

Know your real monthly bill before you build a single workflow.

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Checklist

The AI Agent Prompt Injection Defense Checklist

22 checks to run before any customer-facing AI agent goes live

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Mini-guide

The AI Agent Memory Architecture Mini-Guide

Short-term, long-term, and vector memory explained in plain English so your agent remembers customers without ballooning costs.

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Template

The Voice Agent Call Flow Template

Map every call before your AI agent picks up the phone.

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Prompt pack

The AI Appointment-Setter Agent Prompt Pack

Eleven copy-paste prompts that qualify prospects, handle objections, and fill your calendar without you touching a single message.

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Mini-guide

The AI Agent Failure-Mode Playbook

12 ways AI agents silently break in production and the exact recovery logic to build for each before they cost you a customer.

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Template

The AI Agent Evaluation Rubric Template

Grade your AI agent before customers do, so you already know it passes.

Get it free →
Checklist

The RAG Knowledge Base Prep Checklist

The 23-step cleanup that turns your messy docs and FAQs into a knowledge base your AI agent can answer from without hallucinating.

Get it free →
Swipe file

The Lead-Qualifying SMS Agent Swipe File

Ready-to-deploy text conversation flows that qualify and book leads in under five messages, without you lifting a finger.

Get it free →
Prompt pack

The AI Agent Tone-of-Voice Constraint Prompt Pack

Drop-in system prompt blocks that lock your AI agent to your brand voice so it never sounds like a generic chatbot.

Get it free →

CRM & HubSpot

Sales & Closing

Prompt pack

The Customer Interview Prompt Pack

17 prompts to build your interview script and pull buying triggers straight from your customers' own words.

Get it free →
Cheat sheet

The Voice-of-Customer Mining Cheat Sheet

Pull your best sales copy straight from the words your buyers are already using.

Get it free →
Swipe file

The Survey Question Swipe File

45 battle-tested questions, grouped by goal, with the AI prompt to analyse hundreds of open-text answers in minutes.

Get it free →
Template

The Jobs-To-Be-Done Worksheet Template

Stop guessing what customers want. Find out what they are hiring your product to do.

Get it free →
Prompt pack

The Discovery Call Prompt Pack

15 prompts that build your discovery script, extract what your prospect needs, and turn the recording into a tailored proposal before you close your laptop.

Get it free →
Swipe file

The Objection-Handling Swipe File

40 word-for-word responses to the price, timing, and trust objections that kill deals before they close.

Get it free →
Template

The Proposal Template That Closes

The exact structure that moves buyers to yes, with the bloat removed.

Get it free →
Swipe file

The Follow-Up Email Swipe File

15 ready-to-send follow-up emails for every sales stall, with exact send timing

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Checklist

The Discovery-to-Close Checklist

30 steps to take every deal from first call to signed contract without losing anything in the gaps

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Prompt pack

The Competitor Teardown Prompt Pack

15 copy-paste prompts that turn any competitor's site and ads into a positioning gap you can own

Get it free →
Template

The Persona Builder Template

Stop guessing who your customer is. Use AI to build a persona grounded in real language, real pain, and real buying triggers.

Get it free →
Swipe file

The Price Conversation Swipe File

14 ways to present price, anchor value, and hold your rate without discounting

Get it free →
Cheat sheet

The Sales Call Discovery Question Cheat Sheet

Stop quoting people who were never going to buy. Ask these instead.

Get it free →
Template

The Sales Call Pre-Brief Template

Ten minutes of prep so you walk in knowing who you are talking to, what they need, and what they will push back on.

Get it free →
Mini-guide

The Demo-to-Close Mini-Guide

Stop pitching features. Start closing deals.

Get it free →
Template

The Discovery Call Scorecard Template

Fill this in during the call and know before you hang up whether to advance, qualify out, or slow down.

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Prompt pack

The Sales Call Recap Email Prompt Pack

Paste your call notes. These prompts write the email that keeps momentum alive.

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Swipe file

The Closing Question Swipe File

The exact questions that move a prospect to yes without pushing, pressuring, or awkward silence.

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Checklist

The Sales Call Recording Review Checklist

19 checks to find the exact moment your deals slip away.

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Template

The Multi-Stakeholder Deal Mapping Template

Name every person who can kill your deal before they get the chance.

Get it free →
Cheat sheet

The Silence and Tonality Sales Cheat Sheet

The pacing, pauses, and tone shifts that make prospects trust you before you've even pitched.

Get it free →
Prompt pack

The Mid-Pitch Reframe Prompt Pack

Real-time prompts that pull a cold prospect back into the conversation before you lose them.

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Swipe file

The Cold Call Opening Lines Swipe File

The first 10 seconds that keep them on the line.

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Template

The Discovery Call Note-Taking Template

Capture everything that matters in real time so your follow-up practically writes itself.

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Cheat sheet

The Buying Signal Detection Cheat Sheet

Stop pitching to people who are already sold.

Get it free →
Prompt pack

The Deal-Stuck Re-Engagement Prompt Pack

Copy-paste prompts that revive dead deals, matched to the real reason they stalled.

Get it free →
Mini-guide

The Sales Call Confidence Pre-Call Ritual Mini-Guide

Five minutes before the call so you lead the conversation instead of surviving it.

Get it free →

Retention & Churn

Template

The Customer Health Score Template

Spot the accounts about to leave before they tell you they are leaving.

Get it free →
Swipe file

The Churn Save Email Swipe File

Nine ready-to-send emails for the moment a customer cancels, goes quiet, or asks for their money back.

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Mini-guide

The Onboarding Activation Sequence Mini-Guide

Get new customers to their first win before they have time to doubt the decision.

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Prompt pack

The Win-Back Campaign Prompt Pack

Turn your dormant list into reactivated revenue with segmented, offer-matched copy you can use today.

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Mini-guide

The At-Risk Account Playbook Mini-Guide

Save the account before they ask for a refund.

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Template

The QBR Deck Template for Retention

Walk into every quarterly review with proof, not promises, and make renewal the only logical next step.

Get it free →
Swipe file

The Cancellation Survey Swipe File

The exact questions that find out why people leave, and give you one last shot to keep them.

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Prompt pack

The Expansion Revenue Prompt Pack

The prompts that find the money you are already owed, inside the clients you already have.

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Template

The Win-Back Retargeting Sequence Template

Re-engage churned customers with the right message at the right moment, not just a discount and a prayer.

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Template

The Onboarding Email Drip Template

Six emails that take a new customer from "just signed up" to their first real win before they go cold.

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Mini-guide

The Usage Drop-Off Alert Workflow Mini-Guide

Spot the quiet ones before they leave and run a save play that works.

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Swipe file

The Renewal Reminder Sequence Swipe File

Email templates that re-sell your value before the charge hits, so renewals feel earned, not ambushed.

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Prompt pack

The Customer Success Check-In Prompt Pack

Stop sending the message nobody answers. These prompts write check-ins tied to what your customer came for.

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Cheat sheet

The Loyalty and Upsell Trigger Cheat Sheet

Know exactly when a customer is ready to buy more, so you pitch at the moment it lands.

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Analytics & Data

Cheat sheet

The Marketing Metrics Cheat Sheet

20 metrics worth tracking, how to calculate them, and the number that means something is wrong

Get it free →
Checklist

The GA4 Setup Checklist

27 checks to fix your tracking so the numbers you read are the numbers you can trust.

Get it free →
Template

The Marketing Dashboard Template

One weekly view that connects your traffic, leads, and revenue so you stop guessing what is working.

Get it free →
Prompt pack

The Analytics Insight Prompt Pack

13 prompts that turn a messy CSV into plain-English findings and three actions to take next

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Cheat sheet

The Attribution Cheat Sheet for Small Budgets

Know which channel drove the sale, without paying for enterprise software.

Get it free →
Prompt pack

The Reporting Narrative Prompt Pack

Turn a wall of numbers into a clear client-ready story of what happened, why it happened, and what you are doing next.

Get it free →
Template

The Monthly Client Report Template

Show your clients results, not just activity, and give them every reason to stay.

Get it free →
Checklist

The Looker Studio Dashboard Build Checklist

Wire GA4, Search Console and your ads into one free live dashboard, step by step.

Get it free →
Cheat sheet

The Cohort Retention Analysis Cheat Sheet

See exactly when your customers leave and what to do about it, no data analyst needed.

Get it free →
Prompt pack

The Funnel Drop-Off Diagnosis Prompt Pack

Paste your numbers in, get your biggest leak point and the one fix that moves the needle most.

Get it free →
Template

The North Star Metric Worksheet Template

Cut through the noise and find the one number that tells you if your business is growing.

Get it free →
Checklist

The Self-Serve Analytics Audit Checklist

31 checks that expose the broken events, missing UTMs and double-counted conversions quietly wrecking every report you rely on.

Get it free →
Cheat sheet

The Marketing Mix Modeling Cheat Sheet for Small Budgets

Work out which channels drive revenue without a six-figure attribution platform.

Get it free →
Template

The Incrementality Test Design Template

Prove your ads are driving real sales, not just claiming credit for ones that would have happened anyway.

Get it free →
Mini-guide

The Server-Side Tracking Setup Mini-Guide

Keep your conversion data accurate after iOS and cookie changes broke the pixel.

Get it free →
Cheat sheet

The LTV-to-CAC Decision Cheat Sheet

The exact thresholds that tell you when to scale, hold, or cut a channel before you waste another pound on the wrong bet.

Get it free →
Template

The Data Layer Naming Convention Template

Stop reinventing your tracking every time a new campaign or developer touches your site.

Get it free →

Social Media

Personal Brand

Partnerships & Community

Swipe file

The Partnership Pitch Email Swipe File

Eight emails that get founders and creators to say yes without you sounding desperate.

Get it free →
Template

The Co-Marketing Campaign Template

Run a joint campaign that builds both lists, not just one.

Get it free →
Checklist

The Affiliate Program Launch Checklist

Every step from commission structure to tracking links to partner onboarding so you launch a referral-driving affiliate programme without legal or payout chaos.

Get it free →
Mini-guide

The Community Launch Mini-Guide

How to build a community that stays alive past week two.

Get it free →
Prompt pack

The Community Engagement Prompt Pack

Never stare at a quiet group again. Copy, paste, watch the replies come in.

Get it free →
Prompt pack

The Partnership Outreach Prompt Pack

Research any potential partner in minutes and write a first-touch email they want to reply to.

Get it free →
Checklist

The Partner Vetting Checklist

24 questions that catch audience overlap, reputation risk, and lopsided economics before you tie your name to someone else's brand.

Get it free →
Template

The Webinar Co-Host Agreement Template

Protect the leads, split the promo fairly, and keep the partnership intact before anyone hits "go live."

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Swipe file

The Affiliate Recruitment Swipe File

The exact messages that turn happy customers and creators into active affiliates, including the terms framing that gets a yes.

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Template

The Community Content Calendar Template

30 days of prompts, rituals, and reasons for your members to keep showing up.

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Mini-guide

The Community Moderation Playbook Mini-Guide

The rules, escalation steps and AI-assisted triage that keep your community healthy before one bad actor poisons the room.

Get it free →
Swipe file

The Community Member Onboarding Swipe File

Swipe-ready messages that turn brand-new members into active participants before the week is out.

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Cheat sheet

The Community Health Metrics Cheat Sheet

Stop counting members. Start tracking the numbers that tell you if people are staying.

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Mini-guide

The Paid Community Pricing Mini-Guide

Set your tiers, nail your founding offer, and stop haemorrhaging members you already won.

Get it free →
Template

The Co-Marketing Asset Split Template

The who-does-what sheet that keeps joint campaigns moving instead of dying in someone's inbox.

Get it free →
Template

The Partner Co-Marketing Outreach Email Template

A first-touch email that puts their win first, so your pitch gets a yes, not a read receipt.

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Checklist

The Integration Partner Launch Checklist

Everything you need to line up before the announcement so both audiences hear about it and the launch drives signups.

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Template

The Joint Webinar Run-of-Show Template

Keep two presenters in sync, keep your audience in the room, and close with confidence.

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Cheat sheet

The Affiliate Commission Structure Cheat Sheet

Commission models and rate ranges by industry so you design a payout that attracts partners without killing your margin.

Get it free →
Template

The Influencer Brief Template for Service Brands

Give creators enough direction to stay on-brand without scripting the life out of their content.

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Swipe file

The Community Welcome Ritual Swipe File

Ready-to-use welcome posts and DMs that turn silent new members into people who show up.

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Prompt pack

The Community Re-Activation Prompt Pack

Copy-paste prompts that wake up lurkers, revive ghost members, and make your community feel alive again.

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Template

The Community Event Programming Template

Stop reinventing your weekly programme. Fill in the blanks and give your members a reason to show up every single time.

Get it free →

Operations & Productivity

Prompt pack

The SOP Writing Prompt Pack

12 copy-paste prompts that turn a Loom recording or rough notes into a clean, delegatable standard operating procedure.

Get it free →
Cheat sheet

The Solo Founder Ops Stack Cheat Sheet

The lean tool stack that runs a one-person business, mapped to the job each one replaces

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Template

The Client Onboarding Template

Send this before the kickoff call and never chase a client for missing info again.

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Mini-guide

The Delegation Decision Mini-Guide

Stop doing everything yourself. Here is how to decide what to delegate to a human, what to hand an AI, and what to delete entirely.

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Cheat sheet

The AI Tool Replacement Map

Which AI tool replaces which subscription, and exactly what you stop paying

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Mini-guide

The Daily AI Workflow Mini-Guide

The exact daily habits that claw back 8 hours a week, with the prompts to start each one today.

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Cheat sheet

The Prompt Engineering Cheat Sheet

Write prompts that get usable output first try, every time.

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Prompt pack

The Meeting Notes to Action Prompt Pack

10 copy-paste prompts that turn a messy transcript into a clean summary, owner-tagged actions, and a ready-to-send follow-up.

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Template

The Weekly Marketing Review Template

15 minutes on a Friday to know exactly what worked, what to cut, and what to do first on Monday

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Mini-guide

The Inbox Zero AI Mini-Guide

Clear your inbox in 20 minutes a day without missing a thing

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Prompt pack

The Pricing Page Copy Prompt Pack

Write tier names, feature framing, and the anchor that nudges buyers to your middle plan without guessing at psychology.

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Template

The Offer Tiering Worksheet Template

Turn one service into three tiers that make most buyers choose the middle, not the minimum.

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Swipe file

The Rate Increase Announcement Swipe File

Five emails that raise your rates without losing the clients you want to keep.

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Mini-guide

The Founder Productivity System Mini-Guide

A weekly operating rhythm that keeps marketing, sales and delivery moving when you are the whole team.

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Template

The AI Weekly Planning Template

Turn your scattered to-do list into a revenue-focused week in under 20 minutes.

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Cheat sheet

The Time Audit Cheat Sheet

Track where your week goes, then fix the right three things first.

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Template

The Value-Based Pricing Worksheet Template

Stop pricing your time. Start pricing your results.

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Swipe file

The Discount Request Response Swipe File

Word-for-word replies that hold your price, trade scope for discount, or walk away cleanly.

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Mini-guide

The Packaging and Productisation Mini-Guide

Turn your custom service into named packages buyers can say yes to today.

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Cheat sheet

The Pricing Psychology Cheat Sheet

14 anchoring, framing and decoy tactics that make your highest tier look like the obvious choice.

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Prompt pack

The Weekly Founder Review Prompt Pack

Ten minutes, every Friday, and you will always know exactly what to do on Monday.

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Cheat sheet

The AI Email Triage Cheat Sheet

Sort, draft, and prioritise your inbox in ten minutes flat.

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Template

The Context Document Template for AI

Paste this at the top of any AI chat so every output sounds like you from the first word.

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Cheat sheet

The Enterprise Deal Pricing Anchoring Cheat Sheet

Set the number in their head before you show them yours.

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Mini-guide

The Retainer-to-Project Pricing Decision Mini-Guide

Know which model makes you more money before you name a number.

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Swipe file

The Scope Creep Defense Swipe File

Word-for-word replies that protect your margins without losing the client.

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Prompt pack

The Annual Prepay Offer Prompt Pack

Pull a year of revenue forward with offers your clients want to say yes to.

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Mini-guide

The Inbox-to-Calendar Automation Mini-Guide

Stop babysitting your inbox. Build the AI flow that reads, replies, and books for you.

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Prompt pack

The Second Brain Capture Prompt Pack

Turn scattered notes, voice memos, and saved links into an organised system you go back to.

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Template

The Async Standup Template for Solo Teams

Keep your contractors in sync without a single live meeting.

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Cheat sheet

The Energy-Mapping Time Block Cheat Sheet

Stop fighting your brain. Start scheduling around it.

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Swipe file

The Annual Contract Negotiation Swipe File

The exact lines that move a prospect from monthly to annual without slashing your price to do it.

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Cheat sheet

The Payment Terms and Deposit Cheat Sheet

Stop chasing invoices. Start getting paid before you start the work.

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Prompt pack

The Proposal Pricing Anchor Prompt Pack

Write the tiers that make your real offer look like a no-brainer.

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Swipe file

The Free-to-Paid Upgrade Nudge Swipe File

In-app and email nudges that convert free users at the moment they hit a wall, not when your billing cycle tells you to.

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Cheat sheet

The Inbox Triage Rules Cheat Sheet

Clear your email in one pass, every time, without missing anything that matters.

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Mini-guide

The AI Delegation Playbook for Solo Founders

Know exactly what to hand off, what to outsource, and what only you can do.

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Template

The Weekly Content Batching Template

Stop letting content eat your week. Two focused blocks. Seven days covered.

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