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How to start a successful marketing campaign on Instagram

How to start a successful marketing campaign on Instagram

The technology era continuously reinvents our society. We spend a lot of time online and on social networks, so everybody adapted to these trends.

Business owners have understood that social networks can help them run cheap marketing campaigns and they are ready to update their strategy.

Instagram, for example, is becoming more an more popular all over the world. Over 500 million people use it every day and this means that the same number of people can become new customers for your business.

How to start a successful marketing campaign on Instagram

In case you are wondering which is the Best Place to buy Instagram Likes, you should know that, when it comes to social media marketing campaigns, success is not all about money. Social media campaigns have their own rules and now experts from the field share them with us.

First of all, it is important to know your target audience. You should consider which is the public you are aiming, their social and professional profile because every social media campaign should be adapted according to usersโ€™ needs.

The majority of Instagram users are young adults, therefore when you think about your marketing strategy, keep this in mind.

Also, in order to stand forward, it is important to highlight everything that makes you special. Use friendly graphics, pictures, videos and even Instagram stories. If you enjoy every moment of your marketing adventure on Instagram, your users will feel this and keep following you.

Secondly, remember that what you post is more important than when and how often you post. There are some time frames when users are more active, so experts advise us to post relevant content during those hours. However, donโ€™t post too much and irelevant things because users could feel bored and Unfollow you.

It can be a good idea to schedule some content to appear on your Instagram profile when you want. Usually, the most popular hours are 2 to 5 PM.

Thirdly, Insta stories can bring you more Followers because they generare more views on your profile. Statistics say that 1 in 5 businesses which shared a store on their profile received 1 direct message from a potential customer.

Interactivity boosts your profileโ€™s engagement. If you use cool hashtags and add a location, everybody will find out about your business, special offers and events.

In term of content, it is advisable to use videos because they have a greater impact on users. If you choose this option, start with a short film about your business and post it on your profile during top audience hours.

Last, but not least, user-generated content increases the interaction level and helps you keep better contact with your users. In addition, it is important to answer your customer’s inquiries and reply to their messages fast.

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About Lilach Bullock


Hi, Iโ€™m Lilach, a serial entrepreneur! Iโ€™ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. Iโ€™ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

Iโ€™ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100โ€™s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you canโ€™t find what youโ€™re looking for!

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