There is no question that technology has radically changed the way people buy. Digital transformation is no longer a buzzword, it’s a way of life and has resulted in a dramatic shift in how businesses sell if they want to attract today’s modern buyer.
Every B2B business I speak to has social selling on the top of their agenda.
To attract today’s buyer, you must shift your mindset and dialogue from “What can I sell you?” to “How can I help you?”
Gone are the days of cold calling and hardcore sales pitches. People want and expect more. In addition to the increased expectations of buyers, they also want to know more about the person that represents the company.
This means your personal brand is more critical than ever. One of the first places people will look to learn more about you is your LinkedIn profile. You only have seven seconds is to wow a potential client.
But with all change, all comes tremendous opportunity. LinkedIn has provided you with the ability to connect directly with your ideal prospects, with the click of a button.
But LinkedIn has been ignored by many. Why is that if it’s such a powerful tool for generating new leads and clients? I believe it’s because most people don’t consider it fun or sexy. Some people perceive LinkedIn as boring in comparison to Facebook for example. But I don’t find anything boring about leveraging the power of LinkedIn to have a more successful business.
There are many mistakes people make on LinkedIn. Some focus on the wrong things, others going into a sales pitch right after connecting. There is a process that is highly effective, and it includes five crucial steps to turn LinkedIn into a highly predictable lead generator for you; I call this The LINK Method™.
In the infographic below I share that five-step process along with the other highest leveraging activities you can focus on if you want to generate predictable results with LinkedIn and social selling.
Too many people focus on collecting connections instead of building relationships. Building relationships and trust is vital if you want to implement social selling to increase your sales pipeline successfully.
There is no question that LinkedIn is the premier business platform for social selling, with 80% of all B2B leads that come from social media, coming from LinkedIn.
The tips shared in this infographic above represent just a small portion of complete LinkedIn roadmap I have laid out in my brand-new book LinkedIn Unlocked: Unlock the Mystery of LinkedIn To Drive More Sales Through Social Selling.
In LinkedIn Unlocked you provide you with a step-by-step system that you can do in less than 30 minutes a day to generate a steady stream of new leads and clients.
In celebration of the launch of my new book LinkedIn Unlocked, I’m giving away $221 in free bonuses, including a downloadable companion workbook with all of the exercises, worksheets and templates provided in the book. Click here now to learn more about LinkedIn Unlocked and the exclusive bonuses.
About the author:
Melonie Dodaro is the founder of Top Dog Social Media and a leading expert on LinkedIn and social selling. She’s the author of two books, including the #1 Amazon bestseller The LinkedIn Code and her brand-new book LinkedIn Unlocked. Melonie has trained over 27,000 businesses and individuals and appears on countless lists as a top sales and marketing influencer.