How do you feel about the C-word?

How do you feel about the C-word?

Words are amazing things. There are just 26 letters in the alphabet, yet arranging them in a specific order can cause magical things to happen.

It can cause strangers to fall in love, wars to start and lives to be saved. Every sentence you write has the power to change the world.

You think I’m exaggerating? Think about the last time you read something that had you hooked. A blog post or a long read that had you captivated from the first word to the last.

Right then, although you were too spellbound to notice, that writer was changing your world. Word after beautiful word and sentence after perfect sentence, they were causing you to feel something, despite having never met you and knowing nothing about you.

Joy. Wonder. Despair. Hope. Excitement.

It’s amazing what can happen when you take those 26 letters and arrange them in a particular order. That’s the power of great content. That’s the effect you can exert on people when you sprinkle a little magic dust on your content.

If you’d like a helping hand with crafting the sort of content that causes people to feel something and then act upon it you should probably speak to me. You choose the message, I’ll provide the words and the rest – wonder; curiosity; the desire to buy – will take care of itself.

Words are amazing things.

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Lilach Bullock


4 Nov, 2020


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