If you’ve been on the internet at all over the past few years, you’ll have encountered the remarketing strategy. You know when you search something online, and it kind of feels like Google is listening or watching because you then go on another website and you...
Today, social media advertising has revolutionized the way to reach prospects and customers. Through creative storytelling and persuasive copywriting, social media advertising can dramatically improve your sales. We are social beings, and we love to know what is going...
Every successful Pay Per Click (PPC) strategy is the result of constant refining and improvement. This process involves many repeatable tasks. Many of these repeatable tasks can be automated with the use of Google Adwords Scripts, assuming you know what scripts to use...
A lot has changed in the industry and from time to time it’s important to clarify what’s working to drive traffic. Here is a break down of some of the most current, updated tactics and strategies that are working to generate traffic. #1-Guest posting Submit your best...
When we talk about content marketing challenges, the biggest one right now is the cultural factor. Generally speaking, any change is a challenge for a marketing company, but a cultural shift is an uphill task for a company because it means you're doing something...
Instagram is growing at an exponential rate. In fact, since its inception, it has dwarfed every other social media platform except its parent, Facebook. However, as with every other social media platform, this too has some traits unique to itself. For example, most...
If you’re self-employed and work from home, these tax deductions could help you recoup your costs. While working from home is a great perk that offers many benefits, it also has its downsides. Your business expenses and utility bills can rise considerably as you...
Pay Per Click, or PPC advertising is quickly becoming the preferred advertising method as it reaches a broad range of people who are already searching for information, products, or services that relate to your company. Not to mention, it's extremely cost-effective....
Whether you are a new business owner or an experienced entrepreneur, outsourcing marketing activities can be a great way to reduce costs and increase your product/service capacity. Outsourcing can be defined as “the strategic use of outside resources to perform...
As an E-commerce business owner, you are hungry to generate more sales. On the other hand, your competitors are looking for ways to outdo you. Do not forget that the customer owns the final decision on the online store where to make a purchase. So how do you keep...
