A brand is an asset to any business. The way consumers perceive a brand, act and feel about it, reflects the brand’s equity. This is one of the intangible assets of a company and often has a major impact on its market value and profitability. A recognizable and...
For centuries, Europe has consisted of many nation states, cultures and languages. Despite our differences, the continent is increasingly growing together with the European Union as an example. When it comes to online marketing, however, Europe still is a scattered...
Digital marketing moves at a supersonic speed these days. Whether it’s how you set up your website, write your business emails, engage your fans on social media, be on your toes always because things change fast. Tactics that worked like a charm yesterday might...
Marie Kondo isn’t just a home organizer; she’s a pioneer. Through her bestselling book, The Life-Changing Magic of Tidying Up, and her subsequent Netflix series, Kondo has singlehandedly revolutionized the way people relate to their belongings (and to a...
Nowadays setting up an ecommerce store is not that difficult, and there are many ecommerce platforms that you can use. However ensuring that it is a success is not as easy, and can be a struggle. If you want your ecommerce store to make a profit, you need to know how...
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