SEO, or Search Engine Optimization, is arguably the most lethal internet marketing method on the planet. However, some business owners assume that SEO is all about stuffing your web content with keywords. There is actually more to it than what meets the eye. Businesses all over the world use SEO to help them increase their market share. This is because there are so many businesses that compete against each other in any given niche. As a matter of fact, every business wants to appear on the first page of search engine results, but only a few are willing to focus on SEO. Here is a list of reasons why you should not hesitate in investing in SEO for business.
- More Conversions
This one is a no brainer. While it’s obvious that all other methods of internet marketing help in attracting huge traffic for a website, none of them guarantees more conversions like SEO. When people see paid ads, they might click on them out of curiosity. Organic search on the other hand brings in visitors that are interested in the services or products that your website offers. You can therefore be sure that such visitors will not bounce away because they did not land on your site by mistake.
- Happy Customers
A website that has been optimized can be accessed using various devices. In fact, internet users feel satisfied when they are able to navigate through a website regardless of whether they are using a laptop, desktop computer, tablet or smartphone. This is because they can browse at their own convenience without being tethered around their computers. When your visitors are satisfied by the experience that your website offers, they will definitely keep coming back for more of your products and services.
- It’s Free
SEO is actually a free marketing tool. As long as you have the time, know how to know the tools and have some basic skills in coding, you are always good to go. However, most businesses prefer to hire SEO specialists that are based in New York because they have so much on their plate. They can’t therefore have the time to work on their routines and still be able to deliver on SEO strategies. Switching between the two duties can actually be overwhelming, considering that you have to track your inventories, deliveries, payments and so much more.
- Works Round the Clock
When you use other methods of marketing, they only work for a certain period, meaning you have to do it over and over to maintain consistent conversions. For instance, after sending an email to your list, they will read it and delete it. If you don’t send them another email in a few days or weeks, they will definitely forget about your brand. The same case applies to a social media post. Once the feed is updated, your post will sink to the bottom of the page. But when you use SEO, your efforts will bring leads for many days or months without requiring any extra efforts.
- Boosts Confidence Towards a Brand
By now you must be asking yourself what’s the relationship between SEO and consumer confidence. This is how it works. When people use search engines to find products or services on the internet, they usually give priority to the websites that are listed on the first page. This is because they know that Google, Yahoo and Bing can’t reserve the highest spot for businesses that are not trustworthy.
- Improves Brand Awareness
SEO helps in bringing your brand closer to people. Even if they may not buy anything on your website, they will definitely not forget your brand because they see it more often when browsing the internet. The other advantage is that it helps in tapping into offline traffic. The logic behind this argument is that even people who shop at offline stores first do a search on the internet to know where they can find whatever they need. There is also a bonus from offline traffic. Your offline visitors will actually share the news about your website with their friends, which amounts to more referrals.