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4 Things to Know About SEO in 2021

SEO is one of those things for which you need to be on the cutting edge if you want to stand a chance of moving up in the SERPs and outranking your competitors. The rules and best practices change all the time, especially given Google’s outsized control of and influence over the vast majority of the search engine marketing. Below are some of the essential SEO considerations and trends to keep in mind throughout 2021 and beyond. 

Localization

Localization is the process by which you make your content geared and keyword targeted towards a specific location. If you are a digital marketing company based out of Brisbane, Australia, for instance, you might use keywords like SEO Brisbane to target local searches. Localization is important because around half of all searches done on Google have local intent. That is a massive number of local searches performed every day. If you are trying to target a local market, you need to focus on local SEO.ย 

Voice 

Billions of people around the world use voice and voice-activated assistants to search for things online, and those numbers are predicted to rise throughout the 2020s. If you are serious about a cutting edge SEO strategy in 2021, you need to make sure your content is optimized for voice. The most crucial feature of voice search is that people perform voice searches using what Google refers to as โ€œnatural language.โ€ This is more conversational in tone. Someone may type into the Google search bar โ€œchocolate cake recipeโ€ but using a voice assistant to search, they are more likely to say something along the lines of โ€œGoogle, how do I bake a chocolate cake at home?โ€

Expertise, Authority and Trust 

Google applies what is commonly referred to as an E-A-T score to content to determine how authoritative it is, how much expertise it conveys and, therefore, ultimately how trustworthy it is. This score is used to determine your siteโ€™s legitimacy and bears heavily on your page rank score. In fact, it might just be the most important ranking factor thus far. What it means is that your content strategy in 2021 should be heavily focused on producing high-quality long-form articles rather than a large number of shorter, lesser quality ones.ย 

Video 

Video is increasingly an important part of many of the highest-ranked businessesโ€™ content strategies. In terms of organic search usage and market share, video is currently outpacing many other channels. When you consider the fact that YouTube is, as of right now, the worldโ€™s second-largest search engine and consumers display a clear preference for video over written content, this might be the year you want to consider investing in video content seriously. 

Conclusion

SEO is constantly evolving, and companies who take it seriously make sure they are up to date. Applying out of date or dead SEO strategies will only lose you time and money, so it makes sense to keep your content current and valuable in the eyes of the major search engines. Keep in mind the above SEO trends in 2021 and stay on the cutting edge of search engine optimization. 

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About Lilach Bullock


Hi, Iโ€™m Lilach, a serial entrepreneur! Iโ€™ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. Iโ€™ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

Iโ€™ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100โ€™s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you canโ€™t find what youโ€™re looking for!

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